City skyline — Noventra Crest Financial
Financial planning — Noventra Crest Financial
Wealth management — Noventra Crest Financial

Noventra Crest Financial LLC

We Listen
Carefully

Are there financial concerns that keep you from enjoying your wealth?
We’re here to help.

Your wealth deserves more than a portfolio.
It deserves a partner.

At Noventra Crest Financial LLC, we believe that genuine financial guidance begins with a genuine conversation. We take the time to understand where you are, where you want to be, and the unique circumstances that define your financial life. Our team brings decades of combined experience in financial planning, investment management, and estate strategy — all channeled into plans built exclusively for you.

Discover Our Approach

Comprehensive Wealth Solutions

Financial Planning

Comprehensive, goals-based financial plans tailored to your life stage, risk tolerance, and long-term vision — from retirement readiness to education funding and beyond.

Investment Management

Disciplined, research-driven portfolio construction and management — balancing growth potential with capital preservation to protect and grow what you have built.

Wealth Preservation

Strategies to protect your accumulated wealth across generations — including tax-efficient planning, risk mitigation, and estate coordination designed to last.

Estate & Legacy Planning

Thoughtful, multigenerational strategies that ensure your legacy is honored and your loved ones are protected — coordinated with your legal and tax advisors.

Retirement Solutions

Income strategies, distribution planning, and lifestyle projections that give you confidence in your retirement years — today and decades from now.

Business Owner Advisory

Specialized guidance for business owners navigating liquidity events, succession planning, executive compensation, and the transition from business wealth to personal wealth.

Advisors in conversation

We begin every
relationship with
a conversation

Before any recommendations, before any portfolio, we listen. We learn what matters most to you — your goals, your fears, and the life you want to live. Only then do we start building your financial plan.

Financial analysis and strategy

A plan as unique
as your financial
fingerprint

Your situation is unlike anyone else's. We craft strategies that reflect your entire financial picture — integrating investments, taxes, estate considerations, and insurance into one coherent, forward-thinking plan.

Ongoing client partnership

An ongoing partnership,
not a one-time
transaction

Life changes — and your plan should too. We stay actively engaged with every client, meeting regularly to review your progress, adapt to new circumstances, and ensure your strategy always reflects your current reality.

Independent advice.
Unwavering integrity.
Your interests, always first.

As an independent financial advisory firm, Noventra Crest Financial LLC operates under a fiduciary standard — meaning we are legally and ethically obligated to act in your best interest at all times. We are not incentivized by commissions or product sales. Our only goal is your financial well-being.

Work With Us
100%
Fiduciary Standard — Always
20+
Years of Combined Advisory Experience
$0
Commissions or Hidden Fees
Bespoke
Every Plan, Built From Scratch

Meet Our Advisory Team

Experienced advisors who combine deep technical knowledge with a genuine commitment to the people they serve.

Senior Partner — Noventra Crest Financial
Jonathan A. Mercer
Managing Partner, CFP®

With over 18 years in wealth management, Jonathan founded Noventra Crest with a single conviction: that financial advice should be personal, transparent, and built to last.

Wealth Advisor — Noventra Crest Financial
Priya R. Whitmore
Senior Wealth Advisor, CFA®

Priya leads our investment management practice, bringing institutional-grade portfolio discipline to each client relationship. She specializes in tax-aware investing and estate integration.

Financial Planner — Noventra Crest Financial
Daniel E. Rhodes
Director of Financial Planning, CFP®

Daniel oversees client financial planning engagements, with deep expertise in retirement income strategy, business succession, and multigenerational wealth transfer.

Get In Touch

Ready to start your
financial conversation?

Whether you have a specific question or simply want to explore how we can help, we welcome the conversation. No pressure — just an honest dialogue about your future.

Office
1690 West Shaw Avenue
Fresno, CA 93711